Why Kenyan SMEs still lose customers to slow websites
Most Nairobi businesses now have a website. Far fewer have one that loads quickly on a 4G connection in traffic, explains the offer in five seconds, and makes it obvious how to cal…
Most Nairobi businesses now have a website. Far fewer have one that loads quickly on a 4G connection in traffic, explains the offer in five seconds, and makes it obvious how to call, WhatsApp or pay.
At Creative Crafts Solutions we audit sites against three questions: Can a first-time visitor understand what you do? Can they act on a phone? And does the site still feel current next to competitors on Ngong Road or Westlands?
If the answer is no, a redesign is not vanity — it is sales infrastructure. We rebuild with clear structure, M-Pesa-aware checkout where needed, and a CMS your team can actually use.
Want this kind of thinking on your project?
Brief the Nairobi studio. We’ll come back with scope, timeline and a quote in KES or USD.
